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1Title:  Packaging the presidency: a history and criticism of presidential campaign advertising    
 Creator:  Jamieson, Kathleen Hall. 
 Publication:  Oxford University Press, New York,1984. 
 Notes:  Includes index. Bibliography: p. 472-495. 
 Call #:  JK524 J32 
 Extent:  xiii, 505 p. : ill. ; 25 cm. 
 Subjects:  Presidents -- United States -- Election | Advertising, Political -- United States | United States -- Politics and government -- 1945-1989 | United States Politics and government 1945- | United States Presidents Elections, 1952-1980. Campaigns
 
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