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21Title:  The typography of an active age: being the text of an address before the Advertising Club of Atlanta, Georgia, January 21, 1932    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Priv. print, Atlanta, Ga,1932. 
 Notes:  Heartman 419a. 
 Call #:  Z250 M1699 
 Extent:  [4] p. illus. 29 cm. 
 Subjects:  Type and type-founding | Advertising
 
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22Title:  Cleveland: being a survey, analysis and forecast of "the Cleveland market of 1924" for the convenient reference of newspaper advertisers    
 Creator:  Cleveland Press 
 Publication:  The Cleveland press, Cleveland],1924. 
 Notes:  Folded map in pocket. 
 Call #:  F34ZM C637C 
 Extent:  42 p., 1 Á. illus., maps (1 fold.) 30 cm. 
 Subjects:  Advertising | Industries -- Ohio -- Cleveland | Cleveland imprints 1924
 
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23Title:  Mrs. John Doe: a book wherein for the first time an attempt is made to determine woman's share in the purchasing power of the nation    
 Creator:  Butterick Publishing Company 
 Publication:  Butterick Pub. Co, New York,c1918. 
 Call #:  B 1099 
 Extent:  93 p. : ill. ; 24 cm. 
 Subjects:  Women -- Social and moral questions | Advertising | Purchasing power | Women
 
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24Title:  The "Blue book" of leading newspapers for leading advertisers    
 Creator:  Hubbard, H.P., Co., New Haven, Conn 
 Publication:  The H.P. Hubbard Co, New Haven,18??- 
 Call #:  Z6951 H877 
 Extent:  v. 
 Subjects:  Newspapers -- Directories | American periodicals -- Directories | American newspapers -- Directories | Trademarks | Advertising
 
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25Title:  Minnesota pioneer life as revealed in newspaper advertisements    
 Creator:  Blegen, Theodore Christian, 1891-1969 
 Buck, Solon J. (Solon Justus), 1884-1962
 Publication:  Minnesota Historical Society, St. Paul,1926. 
 Notes:  In Minnesota History, v. 7, no. 2. 
 Call #:  F43A M665 v.7 
 Extent:  p.99-126 : ill. ; 23 cm. 
 Subjects:  Advertising | Minneapolis (Minn.) -- Social life and customs | Saint Paul (Minn.) -- Social life and customs
 
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26Title:  Geo. P. Rowell and Co.'s American newspaper directory    
 Publication:  Geo. P. Rowell & Co, New York,1869-1885. 
 Call #:  Z6951 R881 
 Extent:  15 v. : ill. ; 24 cm. 
 Subjects:  American newspapers -- Directories | American periodicals -- Directories | Canadian newspapers -- Directories | Canadian periodicals -- Directories | Advertising
 
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27Title:  American newspaper directory    
 Alt. Title:  American newspaper directory (New York, N.Y. : 1886)    
 Publication:  G.P. Rowell & Co, New York,1886-1904. 
 Call #:  Z6951 R881 
 Extent:  9 v. : ill. ; 22 cm. 
 Subjects:  American newspapers -- Directories | American periodicals -- Directories | Canadian newspapers -- Directories | Canadian periodicals -- Directories | Advertising
 
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28Title:  Lord & Thomas' pocket directory of the American press: a complete list of newspapers, magazines, and periodicals published in the United States, Canada, Porto Rico, Hawaiian and Philippine Islands    
 Publication:  Lord & Thomas, Chicago, Ill,1900-1926. 
 Notes:  Description based on: 1906. 
 Call #:  Z6951 L867 
 Extent:  v. ; 17 cm. 
 Subjects:  American newspapers -- Directories | American periodicals -- Directories | Canadian newspapers -- Directories | Canadian periodicals -- Directories | Newspapers -- Directories | Advertising | Periodicals -- Directories
 
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29Title:  Inez Wallace and Frank Hubbell Papers     
 Creator:  Wallace, Inez and Hubbell, Frank 
 Dates:  1891-1969 
 Abstract:  Inez Wallace was a writer and entertainment columnist, working for the Cleveland Plain Dealer, 1920s-1950s, and as a feature writer for many popular magazines. She was a gossip columnist in Hollywood, wrote the scripts for several radio and television programs and authored the story upon which the movie "I walked with a zombie" was based. Inez's husband, Frank Hubbell, owned the Hubbell Advertising Agency in Cleveland, Ohio, and was also a founder of the Direct Mail Advertising Agency. He specialized in motivational messages, advertising mottoes, and promotional materials. The collection consists of correspondence, writings, legal documents, clippings, scrapbooks, and diaries, including typescripts of Wallace's columns, magazine feature stories, radio and TV scripts, short stories, and a novel. The collection pertains to the lives of Inez Wallace and Frank Hubbell, concentrating on their personal relationship and Wallace's writing career. Includes material on Hubbell's career in advertising, the film industry and Hollywood lifestyle, and cold war propaganda related to Wallace's script for the 1956 political commentary, "I'm going to scream again." 
 Call #:  MS 4477 
 Extent:  1.40 linear feet (3 containers) 
 Subjects:  Wallace, Inez, 1888-1966 -- Archives. | Hubbell, Frank, 1884-1962 -- Archives. | Gossip columnists -- United States -- Archives. | Authors, American -- United States -- Archives. | Radio scripts. | Motion picture industry -- California -- Hollywood (Los Angeles) | Motion picture actors and actresses -- California -- Hollywood (Los Angeles) | Advertising executives -- Ohio -- Cleveland -- Archives. | Sales promotion. | Inspiration. | Advertising. | Slogans.
 
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