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| 1 | Title: | Greater prosperity through marketing research: the first 40 years of A. C. Nielsen Company | |
| Creator: | Nielsen, Arthur Charles, 1897- | ||
| Publication: | Newcomen Society in North America, New York,1964. | ||
| Call #: | HF5415.2 N669 | ||
| Extent: | 60 p. illus. 23 cm. | ||
| Subjects: | A.C. Nielsen Company | Marketing research companies | ||
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